Chromosome CODE

Anti-ageing is the current buzzword in the global beauty industry. With large investments being pumped into this segment, brands are going all out to cater to different needs, with many even opting for the customisation route. According to a research by Global Industry Analytics Inc, the global anti-ageing market is expected to cross $260 billion by 2020. The research also states that the Asia-Pacific anti-ageing market is the fastest growing one, globally. The Indian anti-ageing industry too is witnessing consistent growth. But do these products actually deliver results?

Skin ageing and concerns are greatly influenced by genetics. According to studies, a human body houses around 25,000 different genes,