seeing GREEN

Meat is a luxury that many take for granted, but a growing number of people believe it’s one that we can no longer afford—in terms of human health, animal welfare and the environment.

As the effects of climate change become more tangible, people are paying attention to the fact that livestock contributes nearly 15 per cent of total greenhouse gas emissions. They are also more concerned with animal welfare and recognise that too much meat—particularly poor quality meat—is shortening human lives. If the world went vegan, the global healthcare bill could drop by up to US$1.5 trillion by 2050, according to the Vegan Society.

Of course, the prospect of actually going vegan has long been unappealing due to the joyless way it’s often presented. Plant-based meat brands are changing that dramatically with