Newsweek

Life and Business According to Kobe

A LOT HAS BEEN SAID SINCE KOBE BRYANT, his daughter Gianna and seven others died in a helicopter crash in Calabasas, California, on January 26. The legendary 18-time All-Star basketball player was a version of the Bryant the world knew well, of course. We also knew about his Oscar, his interest in creating children’s books and his other work from his company, Granity Studios, a multimedia company focused on new ways to tell stories revolving around sports. We didn’t know as much about how he took the same passions he brought to the game of basketball and applied them in his new life as an entrepreneur and CEO.

Lucky for us, in a podcast episode that aired last September, Newsweek contributor Jordan Harbinger sat down with him and talked all about Kobe 2.0—from the motivational lessons he learned from then-assistant Los Angeles Lakers coach Tex Winter to studying how another superstar, Taylor Swift, stays at the top of the heap. (For the full broadcast, go to JordanHarbinger.com, Episode 249.)

Here are edited excerpts, and highlights, of that conversation:

Kobe on… Basketball and Storytelling

The disciplines are completely different, but the structure is the same in terms of the

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