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    Smartening up A CARDIGAN and SLIPPERS

    Sep 22, 2017 3 minutes

    Marketer of the Year brought to you by

    Ask a marketer what they’re most proud of in their careers and you’ll likely hear a tale about numbers and gains. For the AA’s general manager of membership and brand, Dougal Swift, that number is two and it describes the number of lives his initiatives have saved.

    It’s the result of the AA’s partnership with Specsavers to deliver a free eye exam to AA members. Had the partnership not existed, those two people wouldn’t have been tested and their life threatening conditions wouldn’t have been picked up.

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