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    MAKE YOUR DIGITAL DOLLARS GO FURTHER

    Jul 07, 2019 2 minutes

    ccording to Nielsen’s 2018 CMO Report, 74 percent of CMOs today are not very confident in their ability to measure the performance of their digital campaigns. In the latest Nielsen Digital Ad Ratings Benchmarks Report, 40 percent of digital ad impressions targeted at 25-54 year olds in New Zealand did not hit their target audience. This would be equivalent

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