Ineffective Sales Leaders Can Cause Lasting Damage

It can take years to repair the damage done by an ineffective sales leader.

RECOVER FROM POOR SALES LEADERSHIP BY:

•Creating a fresh vision

•Communicating the vision

•Rebuilding the team

•Realigning . sales support systems and rewards.

CONSIDER THESE TWO EXAMPLES:

1 An education technology start-up hired a sales leader who came from a large, well-respected firm. He had extensive market knowledge and a stellar track record. Although good at scaling and operating a sales organisation, the leader was unable to succeed