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  • ThinkSales

    Pinpoint Your Market’s Sweet Spot

    Mar 29, 2018 2 minutes
    BY GEOFF SCHULER

    Should you cover the entire market or double down on your sweet spot? You’re a CEO who just missed the quarterly number for the third time in a row. You know what happens next. You are on the hook to answer to the board and shareholders. Specifically, you know they’ll question the strategic decision you made

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