FOR INNOVATION, STYLE, AND SUSTAINABILITY
With the ever-changing world and the continuous expansion of the middle class which led to economic growth particularly in the South East Asian Region, the business and industry trends have dramatically changed. Customers have evolved in such a way that it forced retailers and manufacturers to step up and elevate their game. More importantly, it drove the emergence of new business groups that are more creative and innovative than ever, catering to the needs of customers whose current demand have become more niche.
Style Bangkok is a huge undertaking of the Department of International Trade Promotion (DITP) of Thailand which started more than ten years ago. Back in 2017, DITP started to combine three major lifestyle trade fairs, namely Bangkok International Fashion Fair and Bangkok International Leather Fair, Bangkok International Gift Fair and Bangkok International Houseware Fair, and Thailand International Furniture Fair. The merger of these three major fairs
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