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    AI in action

    May 06, 2019 2 minutes

    Marcel

    ublicis Groupe launched AI platform Marcel in May last year, backing it with funds it had slashed from entering awards. Described as “Publicis in the palm of your hand,” by CEO Arthur Sadoun, the platform brings together data, creativity and technology and allows agencies to work more closely together. Marcel was a joint venture between Microsoft AI and Publicis Sapient with a goal to connect all

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