FOUNDER’S NOTE
f you’ve made a mistake, the first step toward fixing it is to recognise that you’ve made a mistake and that you need to take responsibility for it. Which I am not entirely certain was something that Baselworld’s organisers were completely aware of. I think the point they missed was that many brands were at Basel more out of goodwill than necessity. In a world where a single image can be instantly disseminated around the globe, a trade show is a somewhat anachronistic concept. I think brands
