A Winning Strategy
Earlier this year—in January, to be exact—all eyes focused on Geneva for the 29th edition of Salon International de la Haute Horlogerie (SIHH). As a melting pot of watch brands, this is where the latest trends in technical watchmaking are revealed, as the exhibitors unveil their latest creations. It is also where the people who are shaping the watch industry today and tomorrow meet.
Speaking of which, the watch industry has been confronted with an important paradigm shift in recent years. It began with structural change as more and more brands transformed their distribution and increasingly looked at e-commerce. Many have also adopted new channels of communication and have started looking more intently at their customers’ different buying habits. And more than anything, they have focused on their most important and most prestigious multi-brand retailers.
“In this new context, SIHH, which
