Last year, the Fondation de la Haute Horlogerie (FHH) made a quick and superb decision with the creation of an online platform for its Watches & Wonders concept. So, new products for 2020 scheduled to be presented at Watches & Wonders Geneva were exclusively featured on its online platform, watchesandwonders.com. Amazingly, by combining new types of content virtually, the historic fair attracted new audiences thanks to its immediate online adaptation and digital communications strategy.
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For 2021, Watches & Wonders Geneva pushed even further with its new type of digital watch trade fair, which helped everyone from the organizers themselves, watch connoisseurs from all across the world, VIPs and basically anyone with even
