Marketing

Five ways to overcome your fear of risk

On a recent long haul flight, I was scrolling through movie options to find something to help me sleep. I ended up choosing a documentary. Unfortunately, as the movie progressed, it felt more likely that I’d never sleep again. The movie was Free Solo , which chronicles Alex Honnold’s 2017 attempt to climb the El Capitan peak in Yosemite National Park with no ropes, harnesses or protective equipment.

My palms were clammy for more than an hour as I watched Honnold scale the 915- metre vertical granite rock face, where the tiniest slip would result in certain death. I couldn’t get my head around Honnold’s unnatural tolerance for risk. Deaths in the free climbing community are common, yet still these

You’re reading a preview, subscribe to read more.

More from Marketing

Marketing4 min read
A Shareable Welcome
Campaign Up Welcome Pack Client Up Agency Ferocia, in collaboration with CIP Studio Background: Australia’s first fully digital bank, Up was launched in October 2018. This wasn’t when Up first launched though. Creating a digital bank involves m
Marketing1 min readGender Studies
The Brands Leading With Twitter Way Videos
The bank’s 20-year association with the Sydney Gay and Lesbian Mardi Gras has provided countless opportunities for ANZ to showcase itself as a leader in culture, inclusion and pride. Its in-flight safety videos have been a worldwide favourite for qu
Marketing5 min read
Good Choices, Bad Choices
Milk and sugar? Soy or almond milk? Lift or stairs? By the time we get to the office, we’ve often had to make several choices. Some choices in life are often done on autopilot, some may seem small but turn out to be significant and some are big and d

Related