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    A shareable welcome

    Oct 14, 2019 3 minutes

    Campaign Up Welcome Pack

    Client Up

    Agency Ferocia, in collaboration with CIP Studio

    Australia’s first fully digital bank, Up was launched in October 2018. This wasn’t when Up first launched though. Creating a digital bank involves making sure a lot of things are rock solid before they’re given to customers, so the Ferocia team had actually been piloting Up internally for a full 13 months before it was launched publicly. Building Up, Ferocia’s developers and technologists were confident they could nail the technology, UX and banking aspects of Up. The team

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