GOLD AWARD WINNERS
GOLD: Technology & Emerging Technologies
Catch the Wave
Fuji Xerox New Zealand
In the print industry, companies must invest in technologies that have a competitive edge. Like the Fuji Xerox Iridesse Production Press with its revolutionary 6-colour print engine and new embellishment technology.
Fuji Xerox knew that when people saw the Iridesse in action, they would love it. The primary objective was booking personalised demos at the Fuji Xerox Print Technology Centre.
The integrated “Catch the Wave” campaign involved print advertising, a major industry event, and online, social media and tele-marketing. The campaign exceeded its objectives, realising $46.66 in sales for every dollar spent and converting over 50% of demos into sales.
GOLD: Direct Response (any media) //GOLD: Excellence in Strategy //BRONZE: Social Media & Digital
Future Proof Yourself in New Zealand
Education New Zealand
Education New Zealand (ENZ) wanted to ensure sustainable long-term growth for international education. Facing challenges of quality perception and budget limitations,
