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  • NZ Marketing

    GOLD AWARD WINNERS

    Mar 27, 2017 9 minutes

    Healthy by Sovereign

    Sovereign Insurance / Chemistry Interaction

    INDUSTRY GOLD - FINANCIAL SERVICES // CHANNEL GOLD - CRM MULTI-CHANNEL // CHANNEL GOLD - DIRECT RESPONSE (ANY MEDIA) // CRAFT GOLD - EXCELLENCE IN DATA STRATEGY // CRAFT GOLD - EXCELLENCE IN STRATEGY // NEXUS GOLD - CUSTOMER & MARKET INSIGHT // CRAFT SILVER - EXCELLENCE IN CREATIVE // NEXUS SILVER - INNOVATION // NEXUS SILVER - MARKETING PRODUCTS & SERVICES // NEXUS BRONZE - CRM & DATA MANAGEMENT

    Healthy by Sovereign (HbS) is New Zealand’s first loyalty programme to reward Kiwis for healthy behaviours, not purchases. Aggregating big data, HbS gives customers a unique single view of their health, measuring health status online by calculating their Health Age and providing a plan for improvement. Points awarded are redeemed for an annual cash back and other rewards. After four months, almost double the target number of eligible policyholders have joined, plus sales and health insurance quote requests are up. HbS is a disruption in the category; a step towards brand transformation and a shift into big data and customer centricity.

    MyBLACKCAPS

    New Zealand Cricket / SpeakData

    INDUSTRY GOLD - TRAVEL & LEISURE // CHANNEL GOLD - BEST LOYALTY PROGRAMME // CHANNEL GOLD - EMAIL MARKETING // CRAFT GOLD - EXCELLENCE IN DATA STRATEGY // CRAFT GOLD - EXCELLENCE IN STRATEGY // NEXUS BRONZE - CRM & DATA MANAGEMENT // NEXUS BRONZE - STRATEGIC VISION

    MyBLACKCAPS is the new online members’ hub for cricket in NZ, offering discounted tickets, exclusive content and sponsored offers. Using profile, purchase and behavioural data, members are offered a personalised digital experience that brings

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