Armadillo & Co from floor to foundation
Sally Pottharst, from Zimbabwe, studied as an accountant before immigrating to Australia where she became a charted accountant and enjoyed a career with KPMG before shifting focus to her family’s floor covering company based in Adelaide. Conversely, Jodie Fried studied costume design with NIDA (National Institute of Dramatic Arts) followed by a career in costuming and production in the film industry. In 2001 she was filming in India when earthquakes hit and made the decision to stay and help rebuild villages. She is recognised by Time magazine as being among the top 100 most influential green designers.
Having stopped work to start her family in 1999, when Pottharst rejoined KPMG part-time her sense was
