“ELECTRIC HAS GONE AUDI”
“The successful launch of our Audi e-tron is, for us, the starting point of Audi’s journey towards electrification and digitisation.”
In recent years, interest in electric cars has increased sharply which has led to a greater disruption and democratisation of the entire automotive value chain from bottom to top. Audi, one of the most valuable brands in premium automotive manufacturing, has once again proved itself a game-changer in the industry with the recent launch of the e-tron, Audi’s first all electric-car. Chairman Bram Schot shared with us in this exclusive interview the exciting things to look forward to with regards to their journey towards electrification and digitisation.
Q Good day, Chairman Schot! Thank you for taking the time to talk to us today. Let’s start by giving us a glimpse of what your day looks like as a successful industry leader?
A I start my day quite early, rising at 4:45 a.m. I don’t eat breakfast, so I’m on my way to the office at 5.30. My schedule is tightly packed, with a lot of appointments ranging from strategic discussions to operational issues. Therefore, it’s important to
