The luxury automotive market growth - predicted by Fortune Business Insights1 to hit 9.3% CAGR globally between 2020-20272 - is being driven by two clear trends: electric vehicles and bespoke details.
The trend for alternative, sustainable propulsion systems has seen most major luxury car brands introduce electric models. “You need to move the needle from time to time, otherwise you die,” said Rolls-Royce Motors CEO Torsten Muller Otvos. “Lifestyles change, as do taste and values. If you don’t keep up interpreting the brand then you are simply