Striking that BALANCE

The call for more gender equality in business is hardly new, it has been going on for many years. But is the SME sector doing its bit to even out the imbalance? And how would your staff react if you decided you would only employ women until you had a 50:50 gender split amongst your senior employees?

When digital marketing agency Yellow announced it intended to set right its gender imbalance in leadership roles by intentionally selecting females until equity was achieved, it attracted a fair amount of interest. Were they bringing in quotas, was one question being asked.

In a media release at the time, Yellow’s chief experience officer Tracey Taylor said the company, which employs about 200 people, was committed to intentionally selecting women for senior management roles