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  • NZBusiness+Management

    FROM KIOSK TO KEY: LESSONS FROM EXPERIENTIAL INITIATIVES

    Sep 23, 2019 3 minutes

    Go Rentals markets itself as the car rental company that works hard to not be an average player. “This year we celebrate our 20th birthday, so we have a lot of experience but are still nimble and able to make decisions that put the customer at the centre of our business,” says managing director James Dalgish. “We believe that GO stands out by innovating in an industry that has the perception of being heavily paper-based.”

    One way it is accomplishing this is through technologies that enhance the

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