NEXT GENERATION

SAM JOHNSTON

Social media campaigner

In 2014, Sam, and his friend Jim Honner co-founded the social media campaign Thank A Farmer For Your Next Meal with the aim of generating positive press about farming, farming practices and primary producers.

“We wanted to show consumers and people based in metropolitan areas where their food and fibre comes from, who makes it and how it’s made,” says the 24-year-old of the initiative, which now has approximately 90,000 followers. Sam, a rural property sales and marketing manager based in Sydney, continually engages with primary producers through his work, the Thank A Farmer For Your Next Meal network and regular trips home to his family property near Forbes, in Central West NSW.

“I would love to play a