David Grieve is a successful business owner, business advisor, university lecturer and investor with a passion to improve business performance and leadership. In this book using the analogy of eati...view moreDavid Grieve is a successful business owner, business advisor, university lecturer and investor with a passion to improve business performance and leadership. In this book using the analogy of eating an elephant, he shares his experience and thoughts within the framework of the 5 dimensions or 'Ps' of running a business; people, planning, processes and productivity leading to more profits.view less