Inc.

This Business’s Recovery Mirrored the Renaissance of the City Where It Resides

The story of Happy Howie’s, which makes all-natural dog treats, is very much like the story of the city this business calls home. Once on the brink of bankruptcy and perilously close to shutting its doors forever, Detroit-based Happy Howie’s is now a multimillion-dollar success story.

Much of that success can be attributed to the leadership of Happy Howie’s president David Collado, a man who believes in second chances, hard work, and perseverance.

The company’s value statement, Collado says, is “Our passion is making healthy dog treats and partnering with our customers to grow a sustainable company while improving Detroit through community support and job growth.”

“My motto 

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