Super Bowl Ads 2020: Strange, Serious, Smaaht, And So Very Expensive
Commercials cost as much as $5.6 million per 30 seconds this year. Here's how some of America's largest corporations (and Michael Bloomberg and Donald Trump) spent their money.
by Eric Deggans
Feb 02, 2020
4 minutes
This year's Super Bowl commercials were packed with superstar cameos and in-your-face messages – from Ellen DeGeneres speaking up for Amazon's Alexa to an ad about organic farmland. But they also had a few unintended messages, too.
These were the stories America's largest corporations developed to entertain, inform and sell products on the biggest stage in television – costing as much as $5.6 million per 30 seconds this year. Sometimes, those stories said a lot more than their sponsors may have intended.
Consider Kia's spot, featuring Raiders running back Josh Jacobs driving an SUV, imagining what advice he would give his younger
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