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    Why 'Frozen' and 'Star Wars' matter so much to toy makers this holiday season

    by James F. Peltz, Los Angeles Times Dec 02, 2019 5 minutes

    As this summer wound down, Hasbro Inc. was feverishly ramping up for the winter holidays.

    The toy maker added air-freight services and shifted its warehousing operations to get toys based on two new Walt Disney Co. movies, "Frozen 2" and "Star Wars: The Rise of Skywalker," to retailers in time for the holiday shopping season.

    The toy launches were "critically important," and the company hustled to "ensure shelves were stocked" ahead of the opening of "Frozen 2" in theaters in late November and the "Star Wars" opening Dec. 20, Hasbro Chief Executive Brian Goldner told analysts last month.

    Hasbro's effort illustrates the central role movies and TV shows play in shaping which dolls, action figures and other toys hit the shelves. But licensing of others' intellectual property, or IP, is now spreading beyond films and TV to include toys tied to video games, home video

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