Consumer Confidential: My gift to businesses: How not to be racist, insensitive and reckless
by David Lazarus, Los Angeles Times
Nov 29, 2019
3 minutes
The kickoff of the holiday season has transformed shopping once again into a Darwinian struggle, and as a public service, I'm here with a helpful suggestion for business leaders.
It's time for all large companies to create a new position: vice president of you-can't-be-serious.
All ideas for new products and marketing campaigns would be vetted by the vice president of you-can't-be-serious, who would be empowered to tell colleagues, "You can't be serious."
For example, luxury fashion house Loewe decided to offer a striped ensemble that
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