Everand Logo

Welcome to Everand!

  • NPR

    T-Mobile Has A Trademark On Magenta, Demands An Insurance Company Stop Using It

    The mobile phone carrier is serious about the color associated with its brand. Now, a legal dispute involving T-Mobile's parent is raising the question: Is it possible to own a color?
    by Darius Rafieyan Nov 25, 2019 2 minutes
    John Legere, CEO and president of T-Mobile USA, sports one of his distinctive magenta T-shirts. Its parent, Deutsche Telekom, is telling a small insurance company not to use the color.

    Daniel Schreiber, the CEO of a small insurance company called Lemonade, was surprised this summer when he received a strongly worded letter from lawyers at one of the world's biggest telecom companies.

    "At some level I knew it wasn't a joke, but it sure sounded

    You’re reading a preview, subscribe to read more.

    More from NPR

    NPR2 min read
    FAA Is Investigating Boeing For Apparent Missed Inspections On 787 Dreamliner
    The FAA says Boeing informed the agency in April that required inspections to confirm that the wings were properly bonded to the carbon fiber fuselage on certain 787 jets were not completed.
    NPR2 min readWorld
    Israel Orders Rafah Evacuations; Boeing Plans To Launch A Spacecraft
    Israel has ordered Palestinians to evacuate parts of Rafah after cease-fire talks failed. Boeing is set to launch two astronauts to the International Space Station tonight.
    NPR2 min readInternational Relations
    Israeli Forces Take Control Of The Gaza Side Of The Rafah Crossing With Egypt
    An Israeli tank brigade seized control Tuesday of the Gaza Strip side of the Rafah border crossing with Egypt, authorities said, as cease-fire negotiations with Hamas remain on a knife's edge.

    Related Books & Audiobooks