Michael Hiltzik: Apple gets in trouble over the 'sexism' of its new Apple Card
by Michael Hiltzik, Los Angeles Times
Nov 13, 2019
4 minutes
Pity poor Apple. A couple of months ago, the big consumer tech company launched what seemed to be a very clever marketing gimmick - an Apple-branded credit card that could be used only in conjunction with its iPhones and its Apple Pay service.
It seemed a foolproof way to beef up purchases of iPhones and enrollment in Apple Pay.
But now comes the backfire. Several Apple Card customers - including, most embarrassingly, Apple co-founder Steve Wozniak - have complained publicly that the credit limits set for the card seem to discriminate against women, even when their finances are jointly held with their spouses.
And there seems to be no one to talk to for an appeal. Not at Apple,
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