Newsweek

How One Company is Making Blue Jeans 'Green'

Tinctorium's new process makes indigo dye without toxic chemicals, producing more natural dyes for clothing.
Making Blue Jeans “Green” Tinctorium’s new process makes indigo dye without toxic chemicals.
HOR_Moonshots_Tinctorium_01_681734420

In celebration of the 50th anniversary of NASA astronauts landing on the moon, Newsweek is spotlighting pioneers in science and technology, highlighting their very own moonshots and how they hope to change the world.

Female led start-up Tinctorium is making denim a more sustainable business. Co-founders Michelle Zhu and Tammy Hsu have patented a biotechnology to create "green jeans." Instead of using toxic chemicals like petroleum and cyanide, Tinctorium turns sugar

You’re reading a preview, subscribe to read more.

More from Newsweek

Newsweek2 min read
Michelle Buteau
MICHELLE BUTEAU IS PROOF THAT YOU CAN strike it big anytime. At 46, she’s out with her new film Babes (May 17), she has a hit Netflix series based on her memoir Survival of the Thickest and is the first woman to film a comedy special at Radio City Mu
Newsweek5 min read
‘I Don’t Live My Life With the Cameras On’
SOPHIE GRÉGOIRE TRUDEAU, THE DE FACTO first lady of Canada, has been a mental health campaigner and humanitarian for more than two decades. But her latest project may be her most personal: she’s authored a book on taking charge of one’s mental health
Newsweek3 min read
Newsweek US
GLOBAL EDITOR IN CHIEF _ Nancy Cooper EXECUTIVE EDITOR _ Jennifer H. Cunningham SENIOR VICE PRESIDENT, DIGITAL _ Laura Davis DIRECTOR OF OPERATIONS _ Melissa Jewsbury OPINION EDITOR _ Batya Ungar-Sargon VP, DIGITAL PUBLISHING _ Chris Roberts SENIOR E

Related Books & Audiobooks