Business Today

Stuff Of Dreams

Customisation is the order of the day as brands embrace the power of experiential luxury

It's the hottest wrist candy going and for good reason. The Panerai Submersible Chrono Guillaume Nery Edition has just 15 pieces, and with it you buy yourself an experience. You'll be invited to Moorea in French Polynesia where Guillaume Nery, one of the greatest global ambassadors of the sea world, lives; you can dive with him, even watch whales.

The limited edition Panerai Submersible Mike Horn only 19 timepieces to be had carries with it the promise of learning to safeguard nature and the ecosystem on the ice floes of the Arctic from the legendary explorer Mike Horn. Likewise, the 33 exclusive Submersible Marina Militare Carbotech watches will take their owners for a training session with Comsubin, the diving and commando group of the Italian navy.

Luxury brands are embracing the power of the experiential to engage customers. Innovative and immersive experiences have become the key drivers to hold the attention of the new age and, rather picky, high spender. "Building on ground

You’re reading a preview, subscribe to read more.

More from Business Today

Business Today1 min read
Plane Pain
▶ The top three players have rebounded after Covid-19 by growing sales quickly ▶ SpiceJet failed to reach the pre-Covid level of sales even in FY23 *2022-23 IS AKASA’S FIRST FULL YEAR OF OPERATIONS SOURCE DGCA ▶ Leading airlines have been experiencin
Business Today3 min read
Road Warrior
IN THE HEART of Khalid Wani, who is the Senior Director of Sales for the India region at the American storage drive maker, Western Digital, beats the rhythm of a fervent traveller. He’s a man who believes passionately that the most precious memories
Business Today11 min read
The Dark Side Of Gold Loans
THE RBI ASKED the company to immediately stop its gold loan operations, which accounts for a third of its business. The reason: the regulator found some major lapses in how the company handled the loans. When the regulator looked into the company’s f

Related Books & Audiobooks