Selling Safety
Faridabad based Studds is leveraging its globally known brand and making strides in the premium segment
Small steps taken in a home garage laid the foundation for what is today India's biggest manufacturer of helmets. Studds Accessories owns two helmet plants with a capacity of 6.1 million helmets and 4.9 lakh units of two wheeler luggage a year. It is looking to add two more plants to meet the expected rise in demand. The Faridabad based company, with a turnover of Rs 333 crore, is even planning to go for an initial public offer.
Studds has come a long way from the time brothers Madhu Bhushan Khurana and Ravi Bhushan Khurana
