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  • Los Angeles Times

    Consumer Confidential: Wonder where generic drug names come from? Two women in Chicago, that's where

    by David Lazarus, Los Angeles Times Jul 23, 2019 3 minutes

    Reader Wayne King had a simple enough question: How do prescription drugs get named?

    My initial guess was there must be some blue-ribbon panel of experts involved, or maybe a fancy computer algorithm.

    I couldn't have been more wrong.

    King, 80, made clear that he wasn't so interested in brand names, which drug companies typically struggle to concoct because, simply, all the good ones have been taken.

    No, he wanted to know about the generic names that accompany brand names in ads.

    "I want to know about the parts you can't pronounce," King

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