Opinion: Why adding prices to TV drug ads is bad for patients
As a future doctor, I'm against a new Trump administration rule that would require drug companies to put prices in their TV ads.
As soon as this summer, TV ads for prescription drugs are going to look a little different: the Trump administration recently finalized a rule that will require drug makers to show a medication’s list price. As a future physician, I am against this change. Adding the information would make the ads less helpful and more confusing for patients, who are powerless to change the complex system driving out-of-control prices.
Seeing sky-high prices on TV might discourage patients from seeking medical care for conditions they
