Opinion: Why putting drug prices in ads is a bad idea
I understand advertising. Adding drug prices to ads won't help bring down drug costs.
When the Trump administration released its blueprint for lowering drug prices a couple months ago, it floated a trial balloon: What if we required manufacturers to include drug prices in direct-to-consumer advertising?
It’s unclear if the intent of doing that is to make prices more transparent to consumers, to “shame” manufacturers into lowering prices, to discourage spending on direct-to-consumer advertising, or all of the above.
A recently released explored what the American, which nearly matched the percentage of Americans from a who said drug prices are too high.
