NPR

Internet Prankster Oobah Butler Faked It Until He Made It

From conning his way into Paris Fashion Week to turning a nonexistent restaurant into the hottest spot in London, Oobah Butler has made a name for himself by making a name for himself.
From conning his way into Paris Fashion Week to turning a nonexistent restaurant into the hottest spot in London, Oobah Butler has made a name for himself by making a name for himself. (Courtesy of Bekky Lonsdale)

Do you know the name Oobah Butler? If not, he might be shattered: He’s made a name for himself through making a name for himself.

When he was a teenager, Butler made calls pretending to be “Martin Davy, rock band manager extraordinaire,” to get his band booked at venues. Later he talked his way into Paris Fashion Week by claiming to be Georgio Peviani, the man behind a brand name for knockoff jeans.

The jeans exist, but the man does not.

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