Sears going back to the future to win shoppers back after bankruptcy
To win back customers after bankruptcy, Sears wants to go back to the future.
That's how Peter Boutros, chief brand officer of Sears and Kmart and president of the Kenmore, Craftsman and DieHard brands, thinks of the company's efforts to make itself relevant to today's shoppers by drawing on what made it successful in its heyday.
"The thing that we were good at was making moments matter," he said. "As people built homes and started families, Sears was there for those moments
