Its Survival In Doubt, Sears Struggles To Transform Once Again
More than a century ago, Sears was the Amazon of its time — a dominant name in retail. Sears has been in a long and painful decline, but executives say they have a plan to turn the company around.
A century ago, it was one of the biggest names in retail. Now, even Sears officials say its future could be in doubt — though they say they have plans to make sure the retail icon survives.
Nancy Koehn with the Harvard Business School says in its early days — Sears Roebuck and Co. was like Amazon is today — a retailer of great disruption.
For Sears, it meant a path-breaking strategy of offering all sorts of merchandise in catalogs and
