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  • The Guardian

    Designers behind Princess Awesome to launch gender-neutral clothing for boys

    Crowdfunding campaign for Boy, Wonder reaches 50% of target funding in first hour
    by Amelia Hill Apr 02, 2019 1 minute
    Eva St Clair: ‘Gender stereotypes work both ways.’ Photograph: wonder boy

    A children’s clothing company which revolutionised gender-neutral clothing for girls has turned their attention to boys, launching a crowdfunding campaign on Tuesday that reached 50% of its funding aim in the first hour.

    Frustrated that they couldn’t find shirts for their five

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