Boeing Brings 100 Years Of History To Its Fight To Restore Its Reputation
Two high-profile plane crashes. The grounding of its bestselling jetliner. How did Boeing get here, and how can it recover from this crisis of confidence?
Boeing's bestselling jetliner, the 737 Max, has crashed twice in six months — the Lion Air disaster in October and the Ethiopian Airlines crash this month. Nearly 350 people have been killed, and the model of plane has been grounded indefinitely as investigations are underway.
Boeing has maintained the planes are safe. But trust — from the public, from airlines, from pilots and regulators — has been shaken.
So far, experts say, Boeing has mishandled this crisis but has the opportunity to win back confidence in the future.
Boeing bet heavily on the Max. The plane was designed to compete with a fuel-efficient jetliner from rival Airbus, and analysts have estimated
