Catchy product names that stick in memory
Jan 24, 2019
2 minutes
Why do so many start-ups and tech products have names that begin with a “z”? There’s Zipcar, Zemcar, and Zelle, there’s Zigbee, Ziliqua, and the old Microsoft Zune.
This is not a coincidence. There’s a whole industry that focuses on naming things in ways that will set
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