Metaconversations

oom briefings instead of press launches have been a great success during the past year. Epson recently broke the drought with a proper PR bash to announce its partnership with National Geographic to save the permafrost, and perhaps the world, which on Epson’s side involves ridding it of laser printers. They hosted a launch and a lunch overlooking a sunny Sydney Harbour, and rejoining a physical group was most enjoyable, a reminder that however casual a Zoom chat may try to be, there simply isn’t the natter-level conversation either with the company or from journos on different beats covering technologies that may you may have missed. It’s so good to