Good American Founder Emma Grede Gets Honest With Her Customers
The key to good customer service? Frank, honest communication -- even when the truth hurts.
When Emma Grede launched size-inclusive brand Good American in 2016 with cofounder Khloe Kardashian, she had an instant hit. Sales topped $1 million on day one. But to build on the momentum, she knew she’d have to continue being honest about the company’s products, and decisions. Over the past two years, Good American has done that -- expanding into deliver, too. Grede urges other founders to adopt a similar : Create a stellar product, and don’t BS your customers.
