Los Angeles Times

LA Auto Show: The Elon Musk of electric pickup trucks? Meet Rivian's R.J. Scaringe

LOS ANGELES - At the LA CoMotion mobility conference earlier this month, R.J. Scaringe was introduced as "the version of Elon Musk you'd want your daughter to marry."

His company, Rivian, is making a big splash at the LA Auto Show, which began this week with press and industry events and is open to the public starting Friday. At Griffith Observatory on Monday night, Scaringe, with a celebrity assist, unveiled Rivian's all-electric pickup truck, the R1T.

Aimed more at outdoors enthusiasts than at construction workers or hay balers, Scaringe said electric truck is built not only

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