Commercial broke: the Christmas adverts that got it wrong | Hannah Jane Parkinson
From plagiarism rows to a David Lynch-esque nativity, the ads that have failed to spread seasonal goodwill
by Hannah Jane Parkinson
Nov 09, 2018
2 minutes
Happy Christmas! Or it will be for those of us who hate festive ad campaigns and the social media buzz that goes with them. ITV is bracing for an 8% reduction in ad spending this December, as retailers cut back on their blockbuster seasonal ads (John Lewis has been known to spend up to £7m).
ITV’s chief executive, Carolyn McCall, said: “We are seeing some softening in [TV
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