The Guardian

Private firefighters and five-star hotels: how the rich sit out wildfires

Record-breaking US wildfires are fueling a cottage industry of boutique services – and many are happy to pay the price
The president of one private firefighting company called 2018 their busiest year yet. Photograph: Mark McKenna/Zuma Wire/Rex/Shutterstock

With record-breaking wildfires carving up the American west this summer, firefighters have become the rarest of civil servants: the kind almost universally lauded as heroes. Reinforcements dropped into California’s firefight from as far away as Australia and American Samoa to bolster strained state and federal crews, reaching a high point of 14,000 firefighters on the ground.

Yet other crews have pulled into the fires’ path with a less grandiose purpose: to save only select addresses. These are the private firefighters of the rich or otherwise well-insured: private crews hired by insurance companies to minimize damages and keep policyholders’ homes from going up in smoke.

“This year to date has been busier than any prior years to date,” David Torgerson, the president of the firefighting company Wildfire Defense Systems in Bozeman, Montana, told the Guardian in an email,“and we are expecting to respond to [more] wildfires this year than any prior year.”

This year’s wildfire season has produced”. As scientists say that “” are the new normal, climate change capitalism is finding an increasing number of customers. This echoes a global trend:cottage industries have sprung up to serve those who can afford to be a bit more protected and comfortable while the weather grows more cataclysmic. The uber-wealthy have bought estates in New Zealand (to the point that the country is in the midst of passing legislation to stymie foreign buyers) and luxe underground bunkers in Kansas and elsewhere to escape civic or natural collapse.

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