NPR

Advertising On Facebook: Is It Worth It?

A lawsuit says Facebook is misleading advertisers about just how effective it is. Facebook, which makes billions from ads, says it can't guarantee that all of them will reach their intended targets.
A new lawsuit alleges Facebook is misleading advertisers, but the company says it can't guarantee that all ads will reach their intended targets.

Advertisers love Facebook. In fact, they pour money into it. The company's financial results say it all: Facebook raked in over $13 billion from ads just in the last quarter.

A new lawsuit is now asking a basic question: Are those ads working? The lawsuit, filed by InvestorVillage.com, claims that Facebook misleads advertisers about how effective it is.

"Facebook's advertising pitch

You’re reading a preview, subscribe to read more.

More from NPR

NPR2 min readWorld
Hamas Releases Video Of A Second American Being Held Hostage In Gaza
Hamas has released a video showing two captives, one of them an American, as part of an effort to prove that the two men are still alive. It was the second video of a U.S. citizen released this week.
NPR4 min readAmerican Government
Gaza Protestors Picket White House Correspondents Dinner, As Biden Ribs Trump
The war in Gaza spurred large protests outside a glitzy roast with President Joe Biden, journalists, politicians and celebrities Saturday but went all but unmentioned by participants inside.
NPR2 min read
CDC Says 3 Women Diagnosed With HIV After Receiving 'Vampire Facial'
Although HIV transmission from contaminated blood through unsterile injection is a well-known risk, the CDC said this is the first documentation of probable infections involving cosmetic services.

Related Books & Audiobooks