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    Facebook's Advertising Tools Complicate Efforts To Stop Russian Interference

    by Aarti Shahani Oct 30, 2017 3 minutes
    Sen. Amy Klobuchar, D-Minn., (left) and Sen. Mark Warner, D-Va., holds a news conference Oct. 19 to introduce legislation designed to increase the transparency of political ads on Facebook, Twitter and other social media platforms. / Drew Angerer / Getty Images

    Facebook says 126 million people may have seen Russian content aimed at influencing Americans. Lawmakers on Capitol Hill want to weed out Russian operatives and extremist propaganda from Facebook.

    But savvy marketers — people who've used Facebook's advertising platform since its inception — say that social media giant will find it hard to banish nefarious actors because its technology is designed to be wide open and simple to use.

    Unlike traditional ad buying, Facebook's ad platform is self-service and automated,

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