No 339 SLEUTHING OUT AN INSIDE JOB
Chuck Shirley and Relina DeDios-Shirley were recruiters when they started Hideit Mounts, a company that designs and sells device mounts that camouflage game consoles and cable boxes. Their online business was growing steadily, but when they did some detective work on a competitor, they discovered they were being copycatted—by one of their own manufacturers.
Chuck Shirley and Relina DeDios-Shirley → HIDEIT MOUNTS
Three-year growth 1,464.9% • 2017 revenue $2.3 million
RENO, NEVADA • FOUNDED 2009
CHUCK: Our TV was above the fireplace, and to keep things neat, we ran all the cables connected to it through the wall. That worked for us until we bought the kids a Wii, which had so many connections that it had to be put on the mantel. The clutter was driving Relina bonkers. That’s when we decided we could do better and make a mount to hold a Wii behind a TV. A $50 trip to Lowe’s and some DIY work with a blowtorch later, we had our first prototype, and it worked
