Fast Company

In the Beginning

2003 81,000 USERS

Hoffman: The natural thing, when everyone starts doing social products, is they always go to dating. We did that with SocialNet. We focused on, “How do we build a much better dating engine?” And we added the professional networking as an afterthought.

Patrick Ferrell, cofounder, SocialNet: Reid and I would sit some nights with our glasses of cabernet, and we would argue about various attributes of social networking until 2 in the morning.

It was a weird time, when [the web] was open to anyone who wanted to participate in it. Everything was based on HTML

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